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Lessons Learned from the 2012 Election featuring Tom Shepard
11/14/2012 7:30 AM - 9:00 AM
Junior Achievement of San Diego & Imperial Counties
4756 Mission Gorge Place
San Diego, CA 92120
Map
Hear from nationally recognized political strategist Tom Shepard, president and CEO of Tom Shepard & Associates as he answers the following questions:
- What worked this election year? What flopped on a local and national level?
- How did the national election impact San Diego, and vice versa?
- How did social media change the way people vote?
- How much did the candidates spend and where did all that dough come from?
Over the past three decades, Shepard has earned a national reputation for providing assistance to public affairs clients and political campaigns. Shepard’s current and past clients include San Diego Mayor Jerry Sanders, a majority of the San Diego County Board of Supervisors, along with sheriffs, district attorneys, mayors, council members and other elected officials from throughout Southern California. Among his many successful ballot measures are campaigns for San Diego’s downtown Ballpark District, development and expansion of the city’s bay front Convention Center, approval of Carlsbad’s Legoland amusement park, establishment of a strong mayor system for the City of San Diego, and defeat of no-growth initiatives throughout California.
Honored as Alumnus of the Year by his alma mater, the University of California at San Diego, Shepard formerly served as mayor of the City of Del Mar, and currently serves on the Board of Directors of the American Association of Political Consultants and the San Diego Museum of Photographic Arts. He was recognized as a national “Mover & Shaker” by Campaigns & Elections magazine, and is a contributor to various political publications.
This event also serves as the PRSA SD/IC Chapter Annual Meeting. Votes will be held for the 2013 slate of the Board of Directors and proposed chapter bylaws updates. For more information, contact Chapter Manager Rene Carmichael.
- A continental breakfast is included in the price of the event
- Our presentation will start promptly at 8 a.m.
This event is sponsord by the PRSA Western District.
- PRSA SD/IC Chapter Members - $30 with RSVP by Thursday, November 8 ($40 after 11/8)
- PRSA National Members and Guests - $45 with RSVP by Thursday, November 8 ($55 after 11/8)
- New Pros (five or less years PR experience), PRSSA Members and students w/ valid ID - $20
If you are not able to register online via credit card, send a registration RSVP via email by Thursday, November 8 to receive reduced rates. Payment can be made at or prior to the event by check, credit card (VISA, Mastercard and American Express) or by cash. Checks can also be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
Because it is necessary to set a food guarantee with our venue, once you RSVP we’re counting on your participation. Members and guests who RSVP are asked to pay even if you are not able to attend. The cancellation deadline is Friday, November 9. No refunds granted after November 9. No-shows will be billed.
From I-8 heading West
- Take Interstate 8 West and exit Waring Road.
- The Waring Road exit will send you north. Take a sharp right onto Adobe Falls Road.
- Continue over the bridge which is Alvarado Canyon Road, heading West until you come to the first stop sign which is Mission Gorge Place.
- Make a right turn onto Mission Gorge Place, then take another immediate right onto the second driveway (This is actually another Mission Gorge Place).
- You should be heading east and the US Post Office will be on your left.
- Pass the post office and take the next left turn up the hill to the large white building.
- Ring the doorbell and someone will come down to assist you.
From I-8 heading East
- Take Interstate 8 East to Mission Gorge Road.
- Make a left onto Mission Gorge Road.
- Make 1st right under the bridge onto Alvarado Canyon Road. (Turn away from Starbucks and Chili's.)
- Take Alvarado Canyon to the stop sign at Mission Gorge Place.
- Make a left turn onto Mission Gorge Place
- Take an immediate right onto the second driveway (This is actually another Mission Gorge Place).
- You should be heading east and the US Post Office will be on your left.
- Pass the post office and take the next left turn up the hill to the large white building.
- Ring the doorbell and someone will come down to assist you
For questions, contact Amber Albrecht.
