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Webinar: Building Community Trust: Overcoming Critics, Bloviators and Opposition
8/9/2012 10:00 AM - 11:00 AM
Rock Church and Academy
2277 Rosecrans Street
San Diego, CA 92106
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PRSA SD/IC invites you to participate in this special webinar led by James E. Lukaszewski, ABC, APR, Fellow PRSA. There are two options for participation: from your own computer or join us in the Community Room at Rock Church and Academy.
Very few successful businesses, organizations or individuals can afford to ignore what their employees, the public or key audiences think, say and do about them. This is especially true when the issues or questions are explosive, corrosive or emotional. Those who do ignore their publics risk negative consequences and marketplace, community or workplace disruption, and a serious loss of community trust.
This is a powerful program about preserving, protecting, enhancing and defending your trust relationship in your community while overcoming opposition, critics, bloviators and bellyachers.
You will learn:
- Direct communication strategies that satisfy key constituent needs and reduce media power
- The techniques to control and contain attacks
- To control your own destiny by correcting and clarifying misinformation
- To forecast the patterns of opposition power and behavior
- To avoid the six myths of communication
- The five axioms of influence
- To influence public attitudes while reducing the media's power
If you plan to attend our group session at Rock Church and Academy, plan on arriving by 9:45 a.m. to get parked and checked in. Please park in the back part of Trader Joe’s parking lot and proceed to the main entrance of Rock Church. The webinar will be held in Rock's Community Room, located next to the lobby security desk.
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, is president of the Lukaszewski Group Division at Risdall McKinney Public Relations. Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.
$15 SDIC PRSA Members
$10 PRSSA Students
$20 for Non-members
Registration closes at 12 noon on August 8 and payment must be made in advance. If you are not able to pay online, please contact our chapter manager.
Prior to the webinar, PRSA SD/IC will send a link with information on how to access this program. Please email our chapter manager if you do not receive the information by the evening prior.
