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IABC: Be Prepared for your Next Crisis with a Communications Plan that Works

5/16/2012 11:30 AM - 1:00 PM

UCSD Extension
9600 N Torrey Pines Road
La Jolla, CA 92037 
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Presented by the International Association of Business Communicators

Whether we like it or not, all organizations will experience a crisis at some point. As communications experts, we should be prepared with a plan of how to handle that crisis before it hits. Making a wrong move in a crucial situation can make a big impact on your organization and your career.

Joan Gladstone, nationally-respected crisis communication expert, will offer practical advice on how to prepare a highly effective, do-it-yourself plan. Joan has taken the daunting task of preparing crisis communications plans and created a clear, five-step process that you can implement whether or not you’ve helped manage crises in the past.

You’ll walk away with an outline that you can adapt to fit the unique needs of your company, nonprofit or clients. What’s more, Joan will reveal how to convince top management to support your efforts and implement your plan. Your strategic plan will earn you an important seat at the executive table when the next crisis is brewing.

To register or learn more, visit the IABC website.