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Measuring PR Effectiveness: Myths Dispelled
5/30/2012 8:00 AM - 9:30 AM
Hard Rock Hotel San Diego
207 Fifth Avenue
San Diego (downtown), CA 92101
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Are you still counting clip impressions? Need to demonstrate the business value of your PR work to your boss or client in this tough economy? Still searching for the holy grail of measuring PR effectiveness? Join us for a candid conversation with Katie Paine, the nationally-respected measurement guru.
Author of "Measuring Public Relationships: The data-driven communicator's guide to measuring success," Katie was named one of PR Week's Power Players for her advocacy of PR measurement. During this presentation, she’ll share evidence-based approaches to measuring PR excellence, including:
- The Barcelona Principles of Measurement and what they mean for the profession and how they will impact your day-to-day activities
- How you can use PRSA’s Business Case for Public Relations
- What “best in class” measurement programs look like
- What are the best tools available today
- Wither measurement? Where we are headed and how you’ll measure results in five years
For the past 17 years, Paine has been providing marketers and communications professionals tools, data and information to help them make better business decisions. She works with some of the world's most admired companies including Raytheon, Hewlett-Packard, and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses, and government agencies.
The program includes a delightful breakfast by the talented Chefs at Hard Rock Hotel San Diego. Located at the entrance of the Gaslamp Quarter across from the San Diego Convention Center, Hard Rock Hotel San Diego boasts an upscale, contemporary design, signature restaurant, a sophisticated nightlife, superior customer service and, of course, the distinctive thread running through all Hard Rock properties – rock ‘n’ roll.
Affordable parking is available at the 6th & K Parkade.
- PRSA SD/IC Chapter Members - $35 with RSVP by
12 p.m. on Tuesday, May 29. - PRSA National Members and Guests - $45 with RSVP by
12 p.m. on Tuesday, May 29. - PRSSA Members and Students w/ valid ID - $30
Please note: Registration closes at 12 p.m. on Tuesday, May 29. Late registration by email and at the event is available. There is an additional $5 charge for late registrations.
If you are not able to register online via credit card, send a registration RSVP via email by 12 p.m. on Tuesday, May 29 to receive reduced rates. Payment can be made at or prior to the event by check, credit card (VISA, Mastercard and American Express) or by cash. Checks can also be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
Because it is necessary to set a food guarantee with our venue, once you RSVP we’re counting on your participation. Members and guests who RSVP are asked to pay even if you are not able to attend. The cancellation deadline is 12 p.m. on Tuesday, May 29. No refunds granted after 12 p.m. on Tuesday, May 29. No-shows will be billed.
PRSA SD/IC thanks our May event sponsors:
For questions, contact Hongmei Shen.
