All Events > Free Member Webinar: What’s Your Communications Campaign’s ROI?
Free Member Webinar: What’s Your Communications Campaign’s ROI?
5/22/2012 12:00 PM - 1:00 PM
Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses.
This webinar will:
- Provide you with documented examples of how internal and external communication have affected bottom-line issues at other organizations.
- Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
- Teach you how to use an ROI worksheet to calculate the return on your own communication campaigns or channels.
Angela Sinickas, president, Sinickas Communications, Inc., has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business Review, Investors Business Daily, HR Magazine, Executive Solutions, PR News, Journal of Communication Management, Ragan Report and Communication World.
This $200 webinar is FREE to PRSA members and also available "on demand" beginning May 29.
To register or learn more, click here.
PRSA membership is more valuable than ever before. Regardless of your career stage, you can broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2012.